This is Systembolaget
Systembolaget, the Swedish Alcohol Retail Monopoly, exists for one reason: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.

The first alcohol monopoly ever started in the mid 1800s in Sweden. It worked so well that the model was spread all over the country. In 1955, the local companies were merged to form a single, national Systembolaget company, a concept which still works.

Systembolaget's product range is actually one of the most comprehensive in the world. It is being developed continuously to match changes in trends and in the consumers' tastes.

Systembolaget's mandate »
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